The Ellinikon Moments | Talks

The Case

The goal of The Ellinikon’s communication plan for 2023-2024 was to bring this multi-faceted and groundbreaking urban regeneration project and its existing assets, closer to the citizens and visitors of Athens, through open activations & experiences at The Experience Park and The Experience Centre.

LAMDA Development’s “The Ellinikon Moments” is an institution aiming to educate, entertain and highlight the historical and cultural heritage of the Ellinikon region, connecting its past, with its present and future. “Talks”, “Culture” and “Heritage” were the 3 pillars under which thematic events and initiatives were implemented.

 

Solution / Strategy

V+O built on “The Ellinikon Moments” initiative and developed it further.

Studying the values ​​and vision of The Ellinikon, V+O activated the “Talks” pillar, with open speeches at The Ellinikon Experience Centre, by distinguished personalities who have been associated with the project or the area.

The main goal was to create thought-provoking events which would bring in new audiences and enhance engagement with The Ellinikon, creating expanded publicity. Depending on the theme of each event, the target audience of the Talks included representatives of institutional bodies, the academic community and the Media, as well as residents or visitors to Athens with a special interest in Sports, Architecture, Sustainability and History.

4 Talks were held in total, from October 2023 to September 2024. The public could book a seat for free, through a special online platform.


 

Outcome 

 

All Talks:

• Were sold out, strengthening the public's relationship with the Project, while creating strong and positive word of mouth both for The Ellinikon Moments | Talks institution, as well as for The Ellinikon as a whole.
• Secured Media coverage in top-tier publications