Companies often proceed with the rebranding of themselves or their products to signal change, improvement, evolution. The fact that we’re now operating in a multi-platform, global environment, has made branding appear even more important, as companies and products compete offline and online, locally and internationally, and have to appeal to diverse audiences with very different lifestyles. And all of these, is apparently increasing the brand value of the actual word “brand.”
Create transformative outcomes for brands. Ensure seamless and effective communication by providing support and consulting during all steps of the way: from brand creation, to the interpretation of a brand through activities and messages, to the strategic creation of touch points between a brand and its multiple audiences.
Our methodology usually involves a handpicked creative & strategy team that is working side-by-side with the account management team, developing a powerful idea that creates positive momentum in the marketplace, delivered across channels, mediums and audiences.
In today’s world of brand storytelling, ideas produce tangible results and matter more than ever. But in order to do so, ideas have to be disruptive and engaging. The audience must find them original, relevant and involving. Brands need to express themselves and, in addition, express themselves in an authentic way.
Our goal in brand marketing is to discover and explore all opportunities that are being overlooked or lie dormant. We crave for undiscovered brand stories, angles and topics that can generate conversations and lead to a more appealing storytelling. We firmly believe that tapping into these opportunities for interaction constitutes the only way for a brand to create value and grow.
We have been actively involved in brand-related projects of consumer products such as Avra mineral water and household megabrand Nivea and service providers such as mobile operator Wind. We have successfully introduced new brands to the Greek market, from the iconic Kiehl’s brand to new car models by FIAT, Lancia and Alfa Romeo, to online platforms such as the Ricardo auction powerhouse.
Indicative list of clients: Amita, Amita Fun, Sensodyne, ZEWA, Tsakiris, MS, Aquafresh, Physiogel, Parodontax, Morocannoil, Frezyderm, Nescafe, Somerby, Mythos, AYRA, Panadol, Breathe right, Zovirax, Corega, Kaizer, Corona Extra, Frulite On the Go.