October 22, 2018
DOUBLE INTERNATIONAL DISTINCTION FOR V+O AT IPRA GOLDEN WORLD AWARDS 2018
V+O COMMUNICATION has been awarded once again at this year’s IPRA Golden World Awards (GWA), the most important PR awards, organized annually by the International Public Relations Association (IPRA).
Having been honored with a total of four (4) IPRA Golden World Awards in three years, V+O has managed to earn worldwide recognition and to stand out among prestigious international agencies.
This year’s two winning projects were chosen for their strategic thinking, effective planning and creativity. V+O excelled in the categories of “Crisis Management” and “PR on a Shoestring” (an award given to highly effective projects on a small budget), showcasing its concrete experience, resourcefulness and expertise in these respective fields.
Specifically, V+O was awarded for the following:
- GWA IPRA in the “Crisis Management” category, for the strategic planning and communication of the Sklavenitis Group after the acquisition of the Marinopoulos Group; one of the most significant corporate bailouts ever completed in the Greek Retail Industry. During this critical internal transformation period, V+O orchestrated the Sklavenitis Group's communication strategy, and managed to further strengthen the Group’s reputation and its image as a responsible employer, nurturing harmonious relations with employees, and protecting thousands of jobs.
- “GWA IPRA in the “PR On A Shoestring” category (program of maximum effectiveness on the smallest available budget) for the design and implementation of an experiential PR activation presented at the Athens Bar Show 2017 on behalf of Jack Daniel’s. The respective project tapped into the visit of Chris Fletcher, Jack Daniel’s Assistant Master Distiller, creating unique experiences and remarkable storytelling, inspired by the brand. The activation generated an extensive Social Media buzz and enhanced Jack Daniel’s brand awareness and local footprint.
Mrs. Teti Kanellopolou, CEO of V+O, commented on this double distinction; “We are very happy that our projects and hard work have gathered international recognition, for a third year. This year in particular, our success in two very different categories proves that strategic PR has a great deal to offer; it can protect and build a company’s reputation but it can also generate multidimensional and engaging brand stories. We feel proud for our people. We have a highly qualified, creative and dynamic team. A team of talented, result-driven and ingenious professionals. We are also deeply satisfied that we successfully represent the Greek PR industry on an international level.
These awards constitute proof for our people’s value and potential, an acknowledgment for the trust of our customers, and most importantly a momentum, an inspiration and a driving force to attain the best, which is yet to come.”
The 4 IPRA GWA International Awards of Excellence that constitute V+O’s list of accolades, include the following: In the “Internal Communication” category for Astra Zeneca company in 2014, in the “Crisis Management” category for the Sklavenitis Group on 2017, and finally the double distinction in 2018 in “Crisis Management” and “PR on a Shoestring” for the communicational programs designed, and executed for the Sklavenitis group and Jack Daniel’s brand respectively.