In today’s world, business managers are increasingly recognizing stakeholders as critical to business performance. In particular, more and more management team members are directly interacting with stakeholders, handling numerous complex issues concerning stakeholder relations. ‘Stakeholder’ is such a broad notion, that it includes every single person, group, organization, or system who affects or can be affected by an organization's actions. Among the endless catalogue of present or potential stakeholders, NGOs comprise one of the most prominent members of the list. Currently, more than 40.000 international NGOs, abetted by millions of national ones, are providing the link to the countries and the people who may not have a voice as single stakeholders. Following the trend of our era, NGOs of the 21st century are highly complex and diversified. They fulfill a multitude of different functions and provide a range of services, and as a result many have become highly specialized and, thus, sophisticated in terms of communication.
Understanding the stakeholders’ characteristics, as well as identifying structures, hierarchies, reporting lines, responsibilities, departments and key individuals is the cornerstone of avoiding communication stumbles. V+O has solid expertise in developing and safeguarding bold and long-lasting shareholder & NGO relations. From the identification and understanding of stakeholders’ issues and expectations, to the development of strategies that will deliver clear messages via the most effective channels, V+O is aiming at dealing effectively with of a challenging situation: the alignment of corporate goals with social welfare and vice versa. In other words, our role is to facilitate the conveyance of the proper messaging to the right people at the right time.
- Stakeholder mapping and alignment analysis
- Market research
- Community consultation
- Effective key messages
- Communication strategies
- Issues management