Media is not a remote transmitter. Media is often us: Ourselves on TV, on the radio, in the press, at blogs, portals and social media, through word of mouth. Within this framework company leaders are often asked to operate as reputation watchdogs. No reputation is bulletproof and at times CEO regrets or apologies are expected. In the era when the phrase “no comment” is not applicable and reputation damage does not discriminate, good corporate reputation pays and bad reputation costs. Business leaders are becoming the first line of defense and therefore need to be properly prepared and learn how to stand their ground, since – quite often - it’s not about the crisis but about the way leadership responds to it.
Since its founding, V+O has designed and organized a series of media training seminars for clients across industries, always in collaboration with prominent journalists and academics. Focusing on each client’s special needs, V+O media training is fully customized. Each trainee is being evaluated through a scorecard system and the seminars are being adapted to the particular needs and requirements. V+O has rolled out media training projects across all industries. It was the agency of choice of the Athens 2004 Olympic Games Organizing Committee, conducting media training for its top 66 executives and for 16 Venue Communication Managers. Media training clients also include Coca-Cola Hellenic, Sonae Sierra, S&B Industrial Minerals, Athens International Airport, Wind Hellas, Emporiki Bank and Novartis.
- Media theory
- Effective communication theory
- Communication messaging
- Media handling
- On-camera simulations
- Interview & panel discussion simulations
- Presentation skills training
- Spokesperson training
- Executive coaching