Today, organizations need to mind their media manners more than ever. Even a minor stumble could have unfavorable repercussions on corporate reputation and consequently on shareholder trust, stakeholder stance and employee morale. But that’s not all: The situation is getting even more complicated as the media landscape is now bigger and more volatile than ever, while blind spots in it are increasing and widening. Unfortunately, there’s no prefab roadmap for media relations and no procrustean solution will do. Therefore, the only solution is for one to learn, adapt and evolve, in order to build and maintain a solid relationship with the media.
V+O is aiming beyond conventional media relations management. Over the years that we’ve been operating, we managed to build a unique media relations reservoir. Having handled multifaceted media situations, both on heydays and on days of crisis, our team of former journalists, communication strategists and field experts has proven that media relations is an art of meticulous research, systematic analysis, journalistic skills, alertness, flexibility, empathy and proximity. In particular, V+O has extensive knowledge of the national daily media agenda, as well as insight of the local, regional and international media environments and their peculiarities. Its client service team holds strong ties and longstanding relationships with key editors and journalists, as well as established relationships with representatives of specific media sectors.
V+O focuses on developing targeted publicity strategies/campaigns for print, broadcast and electronic media, matching the right messages to the right media. We aim at managing hard news and utilizing soft news, making our clients’ stories relevant and appealing to the media, while creating newsworthy messages and articulating intriguing storylines, ensuring our clients a level of national exposure. Above all, our hands-on effectiveness is attributed to our certainty that successful media relationships can deliver actual business impact.
Our services include:
- Development of media relations strategy
- Full press office services
- Establishment and expansion of a media contacts’ network
- Development of appropriate creative publicity plans
- Proactive proposals for media outreach
- Organization of press meeting events and trips
- Identification and handling of publicity opportunities
- Proactive and reactive handling of negative publicity
- Daily media monitoring of publicity, alarm reports and handling strategies when needed
- Issues monitoring and reporting
- Submission of regular quantitative and qualitative publicity reports
- Preparation of messaging, interviews, press releases etc.
- Design and creation of press info packs
