Technology companies face multiple challenges, mainly in terms of market development velocity and the subsequent short product lice-cycle. Whether they manufacture products or offer services, these companies operate at high speed, as a new product launch automatically signals the obsolescence of numerous preceding products and services. Information technology has evolved from standalone hardware and software to fully integrated systems. Consequently, the IT industry landscape has changed over recent years from fragmented product vendors to integrated solution providers. In the telecommunications sector, shifting boundaries have led the industry to one of the most interesting moments. Technology barriers are gradually being lifted, while business frontiers are changing as telecom service providers expand into media and content. Within this new framework, market giants in the IT business are to making claims on the profits and goodwill traditionally reaped by telecom operators and vice versa. Both fixed-line and mobile markets have become more complex than ever before. While problems such as price erosion, new entrants and marketing mix elements still need to be solved, the issue of a communication-related competitive advantage is becoming more and more apparent.
IT & Telco has traditionally been one of the strongest areas of V+O since its founding. Having worked with clients that range from Google to HP, from mobile operator Wind to handset manufacturer HTC, and from the Greek Association of Mobile Operators to the Greek Observatory for ICT, we are in a position to cover the sector from every possible angle: regulatory issues, pricing, health & safety, brand positioning, product launches and more. Not only we understand technical jargon, but we help you convert it into stories that reach out to your audiences and add value to your brand, as you navigate through the complex IT & telco environment of Greece, a country complicated enough to hold the highest mobile penetration and the lowest internet penetration rates in Europe at the same time.
