Awards
Challenge
Fiat Group Automobiles Hellas was to launch the new Alfa Romeo MiTo, searching for innovative launch concept. V+O COMMUNICATION proposed a conceptual launch event for the new MiTo, highlighting all the characteristics of Alfa Romeo’s model. Our challenge was to create awareness for the new car, targeting young & successful businesspeople by materializing an industrial-looking, funky and alluring event. We wanted to create word of mouth for the new MiTo, attract customers (celebrities, customers & media) and generate publicity.
Idea-Implementation
The Launch Event was delivered with great success emphasizing on the development of industrial surrounding, intense red elements, attractive female presence, vinyl, lights and industrial sounds. Drummers with red barrels gave a special pulse to the event, welders with blowtorches engraved the MiTo brand on steel surfaces, while a black Alfa Romeo MiTo made a grand entrance.
Results
1) Over 500 people attended from the target group
2) 22 articles
3) 2 TV appearances
2) 22 articles
3) 2 TV appearances
Fiat Group Automobiles Hellas was about to launch the new Alfa Romeo MiTo and in search of an innovative launch concept.
V+O COMMUNICATION proposed and realised a conceptual launch event awarded with a Bronze Ermis at the the 2009 Annual Competition.
V+O COMMUNICATION proposed and realised a conceptual launch event awarded with a Bronze Ermis at the the 2009 Annual Competition.
The campaign was awarded the Silver Ermis 2008 and was included in the Sabre Awards 2008 shortlist.
An informative direct mail campaign targeting over 2000 Greek government officials, opinion formers, and private sector organizations, to mobilize Greek financial sources to act on the issues facing Messenia. This project won a European Excellence Award in 2008 for the best Communications & PR campaign in Greece & Cyprus.
The Greek mobile operator TIM Hellas, following the change in the ownership status was rebranded as WIND Hellas. The rebranding campaign won the European Excellence Award as well as the Bronze Ermis in 2007.
