At a time when the digital boom and the rapid spread of social media, redefine communication practices, V+O introduces Bakers Digital Communication, an agency that specializes in digital communication services. In response to current demand, Bakers Digital Communication offers PR services to companies and organizations for every online environment. Starting from the design of digital communication strategies for online platforms, all the way to specialized communication solutions for social media, and corporate online reputation management, Bakers Digital Communication is an agency with PR experience in its DNA, able to creatively utilize the challenges that companies face in a constantly changing environment.
On the occasion of launching Bakers Digital Communication, V+O organized a private event with key note speaker Mrs. Arianna Huffington, one of the most prominent personalities in the digital world. Mrs. Huffington is the President and Editor-in-Chief of the Huffington Post Media Group, she is included in the list of the 100 most powerful people in the world for 2011 according to Time Magazine. During her speech, Mrs. Huffington noted that «the advent of new media and, especially, the social media, revolutionized communication. Recent technological advancements have overturned the norms and the status quo of the Media and Entertainment sectors. This has resulted into a constant transfer of power from big media groups to consumers, which empowers them and provides them with multiple choices and possibilities to create».
By recognizing that in the digital environment, every company actually operates as a media agency, and online PR plays a key role, Bakers Digital Communication enables brands to take advantage of the opportunities that the new digital era brings and converts them into results of added value, through integrated online communication strategies. Bakers Digital Communication’s philosophy is to capitalize on the digital environment, V+O’s long experience and know-how in communication strategies.
General Manager of Bakers Digital Communication will be Mr. Elias Pantelopoulos, who was previously at Sony Music Entertainment and holds 10 years of experience in the field of digital marketing and digital business.
The creation of the agency confirms V+O’s solid development, with presence in 6 countries and more than 100 active clients. Thomas Varvitsiotis, President of V+O COMMUNICATION stated «Following our geographical expansion in Southeastern Europe, we further consolidate our position in the digital communication sector, as we had already announced, by creating Bakers Digital Communication. In V+O we believe that the future is already present and our ambition is to reproduce V+O’s success in the digital environment; with the same professionalism, goal commitment and business aggression in a market of 54 million consumers in Southeastern Europe».
