For a third year in a row, V+O was awarded the “Best PR Campaign Award” for Greece & Cyprus in the European Excellence Awards. As announced on December 10th in the official ceremony in Vienna, V+O was awarded the distinction for the PR campaign that was designed, developed and implemented for ricardo.gr, the new online auction house by Ricardo Internet Hellas.
With a dynamic mix of communication activities and within a couple of months, the online platform ricardo.gr enhanced significantly its click-through rates, building on an extensive client base and subsequent wide product portfolio. It should be noted that Ricardo’s success occurred despite e-commerce’s low growth rates and the Greeks’ skepticism towards the safety of online transactions.
V+O was also shortlisted in the categories “NGOs” and “Launches” with OEKK-Volunteers Against Cancer and Ricardo projects respectively, while a second candidature for a Wind Hellas project, was also shortlisted in the “Greece & Cyprus” category.
European Excellence Awards are being organized annually by the Communication Director, a quarterly edition on Communication and PR in Europe. With more than a thousand entries and a jury comprised of highly esteemed scholars and PR professionals across Europe, the institution is being recognized as one of the most important in European Communication Market.
